How to get out of your own way, find your voice, show up and thrive in your business

(especially when you’re beginning to doubt you are cut out for it).

Have you ever wished you could just get out of your own way so you could find your voice, show up, and get on with what is required to succeed in your business?

Some people seem to coast into success when they become entrepreneurs, having clarity and confidence and a neat suite of offers and software to run them, and they show up with charisma and networking prowess to boot!

It is impossible to know how easy or otherwise it really is for anyone else or what level of support or resources they’ve had to get there, but it can be equally as difficult to avoid seeing yourself in relation to them and comparing, and wondering …

“What are the missing “magic” ingredients that would make success possible for me?”

Note: designing a business that is aligned with your values and authenticity means that success in the fullest sense of the word, will require a depth of ingenuity, self-knowledge, and courage that doesn’t happen overnight. 

Having what feels like a calling means that finding your path is necessarily a process of seeing and embracing your uniqueness. Comparisons to anyone else are unhelpful at best, and debilitating at worst.  You are your own best competition. 

In the early days of building your business, the initial concept and development phase is exciting and embraced with the assumption that once you build it they will come. Creating your website and bookings scheduler and logo and first promotional posts fill you with anticipation and expectation that you are doing what is required to book your first clients.

When you get little or no response, completed questionnaires, signups for your freebie, comments on your social media posts, participants in your challenge, or paying clients, it can feel more than disheartening.  It can make many people, women disproportionately so, decide that they’re not cut out for running a business, that it is too emotionally demanding, and that the dream of making money by pouring your heart and talent into doing what you deeply care about is just a fantasy you can’t succeed at - because “you haven’t got what it takes.”

This is not true.

This is the big illusion that is created by a system that is perpetuated among those who create business for profit over purpose instead of purpose being the driver of the profit.  

Smoke and mirrors systems work by selling people a framework that teaches how to onsell the framework, with no other real-world positive impact. It can naturally be enticing because the path to riches is sold as certain, but the systems and solutions are someone else’s.

But for those with a sense of a calling … highly empathetic, creative, deep-thinking, sensitive women entrepreneurs, those systems aren’t enough to be fulfilling.  You have something personal and original to contribute. 

Building a path that feels aligned for you, and finding your voice and truth is never going to squeeze into a system like that.  It’s no wonder that the journey to success has you feeling like you are missing something, or you aren’t good enough or knowledgeable enough, or have enough or something.

You’re not missing anything that you actually want or need, other than a way to connect with the people who value what you offer and who you are.  

And therein lies the rub!

You can spend months or years finding yourself back in the same place you were, struggling with the same challenges as you did then, wondering what on earth is the matter with you … what it is about yourself that you can’t see that perhaps others can and they’re just not telling you.

Who are you really? 

What makes you tick? 

Who are you trying to become? 

This question is most powerful …


What is it about your story that can show you and others where your sense of purpose comes from, and why you are perfectly placed to relate to others who share the challenges you have faced and learned to overcome?



It’s finding your way to create that connection to yourself that is the biggest piece of the puzzle, because it goes beyond marketing strategy and copywriting and all the branding that you associate with getting clients.  Yes, that is all essential, but beneath that you need the foundations to enable you to articulate what you stand for, feel centred in your messaging and purpose, and be energised to show up visibly and share from the heart, without fear of judgement, or of not feeling ready, or not being up to the task, or of not being able to weather the emotional rollercoaster of experimentation or potential failure or too much success too quickly.  


These are the invisible blocks that get in your way of stepping into your life’s work.


These are the kinds of resistance that make us find anything “better” to do than go live on Facebook, speak at an event, post our vulnerable truths, and have the conversations that allow people to know us, and come to trust us and become our clients.


This level of vulnerability isn’t necessary when you’re selling widgets, but when you have a difference to make that matters to you, because it is personal, it requires you to speak your truth.


In the process you continue to question yourself.  This is where you discover more frameworks that help you explain yourself to yourself.  Perhaps you’ve looked for labels.  


There are so many ways we can try and understand ourselves and our relation to others.  You may be asking yourself…

Am I INFJ? INTP?

Enneagram 4? 2? 9?

ADHD? ASD? HSP?

What is my Human Design type?

Projector? Generator? Reflector? Manifestor?

What is my attachment style?

Anxious? Avoidant?

Am I dealing with forgotten trauma?

Am I an empath?

Am I normal?


These are such valuable ways to begin exploring your innermost “operating system” and to start developing insights and strategies to become more secure, self compassionate, a more effective communicator, and more confident, resilient, and clear about your focus, message, and direction, at ease, and aligned on your path. 


When you wish you could get out of your own way, what you are actually wishing for is threefold.  That:

  • your emotions could be less volatile, controlling, and unpredictable.

  • the beliefs that talk you out of taking valuable action could be reframed and support you instead of holding you back, 

  • that the part of you that has this deep desire to become who you most want to develop into could feel strong and ready to fully believe and thrive without the anchor of those unhelpful emotions and beliefs. 

Tuning into your deepest truth, challenging those unhelpful beliefs, and processing those resistant emotions with compassion to find a different perspective and a way to move beyond them is the number one way to shift into who you need to be to feel aligned on your path.


This is where you find your voice. This is how you find your confidence to speak up, take action, step forward in alignment with your truth. 


Speaking your truth comes easily when you get to know who you really are, what is creating the fire at the core of your being, and how to move beyond the beliefs and behaviours that are holding you back.


Whatever labels and beliefs you may associate with your identity, by deepening your connection to yourself, your best true stories are yet to come.

To experience a simple process of three steps to alignment, I’ve created a free video to guide you through a process of connecting with your deepest truth.

You can register for a time that suits you where you have 40 quiet minutes to focus and experience a shift for yourself.

Victoria Maxwell-Davis

Virtual Video Director, Connector & Collaborator, Authentic brand communication & Storytelling, Website Design for compassionate, sensitive, and neurodivergent women entrepreneurs, living in Melbourne Australia. I like Earl Grey tea, french champagne, and growing edible plants.

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Thinking Like an Artist … (or how to do things in your business when you don’t feel like it).